Archive for October, 2011

Importance of Energy Efficiency PR

October 1st, 2011

“Energy efficiency PR” often refers to public relations campaigns that highlight a company’s efforts to operate in a “green” manner.  These days, it’s cool to be green and everybody wants to show off their commitment to preserving our depleted store of natural resources.  But there is another facet of energy efficiency PR that may be even more important, namely, PR that raises awareness about efficient products that consumers can incorporate into their everyday lives.  This type of energy efficiency PR doesn’t just generate positive press for companies seeking to compete in today’s cutthroat marketplace.  It truly promotes a greener world by encouraging consumers to use energy efficient products whenever possible.  The new “ENERGY STAR Most Efficient” program serves as a perfect example of this.

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