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2010 The Year For Energy Efficiency

January 25th, 2010 by Steve Hill Leave a reply »

GREEN-tech experts reckon 2010 will be dominated by investments in energy efficiency, so claims the Silicon Valley Mercury News.

The US government is certainly driving energy efficiency with US Energy Secretary Steven Chu usually describes himself as an “energy-efficiency nut.”

Venture capital investment in energy efficiency hit a record in 2009: at least 115 deals worth nearly $1 billion, according to a preliminary tally by the Cleantech Group and Deloitte. That’s an increase of 39 percent from 2008. In comparison, solar was down 64 percent from 2008, and there’s increasing talk about solar being “overfunded.”

Scott Smith, U.S. cleantech leader for Deloitte stated: ”In 2009, there was a pullback and realization by investors that because of the capital intensity of solar, there may be safer places to put their money.”

Energy efficiency generally covers a wide range of technologies that are designed to cut energy use such as improved lighting, greener building materials and sophisticated software that monitors power consumption, such as Eniscope and it’s related software.

Energy efficiency is also increasingly proving an effective way to create desperately needed jobs, save struggling consumers and businesses money and reduce carbon emissions — all at the same time.

Kevin Surace has seen the shift firsthand. For years, the CEO of Serious Materials, which makes energy-saving windows and drywall, was the only energy-efficiency executive at industry conferences.

“I remember standing with a piece of drywall at the Cleantech Forum in 2006,” he said. “Every other company was solar, wind and biofuel. People were like: What are you doing at our conference?”

Now Surace is the keynote speaker at many of the conferences he attends.

“All the cleantech conferences are efficiency, efficiency, efficiency,” said Surace.

“When you really break it down, every dollar spent on energy efficiency pays back the investment four or five times. It saves people money and creates jobs. And it has bipartisan support.”

“Energy efficiency is very capital-efficient,” said Rob Coneybeer of Shasta Ventures. “We like the idea of people using IT to measure, monitor and improve their energy usage.”

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2 comments

  1. Daniel says:

    Being energy efficient isn’t as hard as people might think. I got some great energy efficient windows that really save me money and comply with energy star requirements. check em out!
    http://yovia.com/blogs/trucomfort/2009/12/07/better-windows-for-better-comfort/?utm_source=1677&utm_medium=yovia&utm_campaign=yovia

  2. Solar Hot says:

    what kind of sophisticated software are required for reducing the energy cost?

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